For Dell’s new 2-in-1 tablet, I directed a full-CGI launch film that put versatility at the center of the story. The piece captures the device’s seamless shift from tablet to laptop, highlighting its adaptive design, premium build, and powerful performance. More than a product demo, the film set the tone for launch—positioning the 2-in-1 as a tool built for creativity, productivity, and anywhere in between.
Category:
Creative Direction
Client:
Dell
Role:
Frehaus Media